Chris Vitale is currently Vice President of Sales for iMagicLab. He has only ever sold cars in his professional life; iMagicLab is his first career outside of the retail automobile industry, first serving as National Sales Director and now Vice President. His previously held retail positions include Sales Associate, Internet Manager, Finance Manager, Sales Manager, Used Car Manager, General Sales Manager and General Manager (in that order). He has a wide range of experience including domestic and import brands in highline and high volume arenas.

What makes Chris unique is that his perspective includes relevant and hands on experience, having served his customers for over 20 years, and his academic background. Chris holds an A.A. (Associate of Arts) with a concentration in Business, a B.A. (Bachelor of Arts) with a concentration in Business and an M.B.A. (Master of Business Administration). He also achieved Executive Manager approval and certification with two separate manufacturers for which he ran stores.

Having been a very hands-on General Manager for the last 5 years of his automotive career, Chris understands the needs of dealers. Coming from stores that embraced CRM, he knows what it takes to ensure total success, culture change and complete buy in from sales associates to executive management and beyond.